Radio Advertising

Radio is a great way to advertise. One thing people don't always understand about advertising is each medium works differently.You'll always get more feed back on print (whether or not it works better) because print is an active way to advertise. Print, however, only works if the reader is interested in what you have when they're looking at the paper or publication. So timing is more important with print.

As far as radio goes...radio is best for long term campaigns. Ones that last a long time....several months to a year or more. Radio builds Top Of Mind Awareness. Which is simply this...Talk to your potential clients or customers everyday so when they're in the market for what you do, sell or service you'll be the one that comes to mind first.Advertising experts say a campaign sould be a minimum of 21 spots a week for one year for maximum impact. Well 21 spots a week is a big schedule and probable not in most inflatable rental company's budget. So buy one spot a day, five days a week and air that spot the same time everyday. I would suggest a morning drive time about 10 to 20 minutes before schools starts...that's when parents are in their cars taking kids to school. Or with in 20 minutes of school letting out. Even before school lets out. Parents are always lined up half hour or more to pick up kids before school lets out. A captive audience.

Send the listener to your website if it has an easy name to remember. If not, see if your radio station will allow a link from their station page to your website. Then you tell them to go to RADIO.com website and click on the bouncehouse or something of that nature.

When people are effected by radio advertising they will not always remember where they heard about your product. It is a passive medium. Which means whether or not they are in the market for what you sell they will hear your ad. You can close your eyes but you can't close your ears. So asking peopole how they heard about your product or company is not always the best way to see results.

If you can't afford to do a lot of advertising or you have small budget put all your eggs in one basket and don't spread them around. I'd rather do one medium well and not do all mediums but none of them very well.The most important part is your message. If you have a good story and you tell if effectively, you'll get results.

I say a :60 is better than a :30 because you have more time to tell your story. I would go to TheWriteCreative.com or JustSaySpots.com and have them write your commerical(s). They cost no more than $25 or so to write and produce your spot. Make sure you check every little detail before having them produce the spot. Because having them reproduce if there is a problem your cost goes up. If you're investing in radio...make sure the spot is well writen and well produced.Once you have a script, feel free to PM the script and I will read it through and see if it meets my standards.

Remember to check out PartyWright.com for links to start your inflatable business