Billboard Advertising

Expensive- YES. Worth it? Maybe.

Who is your target audience? Will they see the billboard? Will it move them to call and make a reservation?

To cut down on the expense, try and find complementary businesses like party supply stores, bakeries, or children's clothing stores to split the cost of a billboard with you.

To check out rates in your area, find the outdoor advertising logo that is typically on the bottom of the sign. Check your yellow pages under Advertising-Outdoor or look them up online. Contact a sales rep to find out what they have available for how much.

Remember your target audience when picking a location; a bargain isn't much of a bargain if it doesn't drive business for you. Buying a premium location isn't the necessarily the best option either- you will be paying to expose your business to a lot of people who have no need of your services.
This is brand awareness strategy- don't put up billboards if you don’t have a website with an easy-to-remember name. When was the last time you wrote down a phone number off of a billboard? They’ll have an easier time remembering your name than they will a phone number. And they’ll most likely be looking online and not in a phone directory.

Billboards can make your business go through the roof with a good location so make sure you’re prepared. You don't want to turn a ton of people down or they may be discouraged about calling you next time they your product or service. However, it could be an opportunity to build a strategic alliance with another party rental company. If you’re investing in a large amount of equipment and supplies this could be a great way to make a name for yourself.

Remember to check out PartyWright.com for links to start your inflatable business